{"id":27523,"date":"2025-03-20T00:16:48","date_gmt":"2025-03-19T22:16:48","guid":{"rendered":"https:\/\/www.lanalden.com\/?p=27523"},"modified":"2025-12-03T12:46:43","modified_gmt":"2025-12-03T10:46:43","slug":"la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers","status":"publish","type":"post","link":"https:\/\/www.lanalden.com\/en\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/","title":{"rendered":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27523\" class=\"elementor elementor-27523\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb770ce e-flex e-con-boxed e-con e-parent\" data-id=\"bb770ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e941fa elementor-widget elementor-widget-text-editor\" data-id=\"2e941fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un mundo donde la experiencia del cliente (CX) es un factor determinante para el \u00e9xito de las empresas, la anal\u00edtica de datos se ha convertido en una herramienta indispensable para los <a href=\"https:\/\/www.lanalden.com\/contact-center-call-center-bilbao-madrid\/\">Contact Centers<\/a>. La capacidad de recopilar, interpretar y actuar en funci\u00f3n de datos en tiempo real permite a las empresas no solo mejorar la eficiencia operativa, sino tambi\u00e9n personalizar la experiencia de cada cliente, aumentando la satisfacci\u00f3n y la fidelizaci\u00f3n.<\/p><p>Los datos en tiempo real ofrecen una instant\u00e1nea de un momento espec\u00edfico en el tiempo.<\/p><p>Su valor, en particular en las interacciones con los clientes, es que tener la informaci\u00f3n disponible de forma instant\u00e1nea y autom\u00e1tica, permite monitorizarlos y visualizarlos, por ejemplo, en paneles de control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4def663 elementor-widget elementor-widget-text-editor\" data-id=\"4def663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n    .container {\n        display: flex;\n        align-items: center;\n        gap: 30px; \/* Espacio entre imagen y texto *\/\n        max-width: 1100px;\n        margin: auto;\n    }\n    .image {\n        flex: 1.5; \/* Aumenta el tama\u00f1o de la imagen *\/\n    }\n    .image img {\n        max-width: 100%;\n        height: auto;\n        border-radius: 8px;\n    }\n    .text {\n        flex: 1; \/* Reduce el tama\u00f1o del texto *\/\n    }\n    .highlight {\n        font-weight: bold;\n        color: #d60000; \/* Color rojo como en la imagen *\/\n    }\n    @media (max-width: 768px) {\n        .container {\n            flex-direction: column;\n            text-align: center;\n        }\n        .image, .text {\n            flex: 1;\n            width: 100%;\n        }\n    }\n<\/style>\n\n<div class=\"container\">\n    <div class=\"image\">\n        <img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/metricas-contact-center-lanalden.png\" alt=\"Dashboard de anal\u00edtica\">\n    <\/div>\n    <div class=\"text\">\n        <p>En Lanalden nos encantan las m\u00e9tricas. Somos expertos en extraer todos los datos, convertirlos en informaci\u00f3n relevante y plantear y ejecutar acciones para mejorar la eficiencia del servicio y la satisfacci\u00f3n de los clientes.<\/p>\n\n        <p>Obtener informaci\u00f3n puede ser muy valioso para:<\/p>\n        <ul>\n            <li>Mejorar la eficiencia operativa al reducir las interacciones repetidas.<\/li>\n            <li>Reducir el tiempo medio de gesti\u00f3n y el n\u00famero de transferencias necesarias.<\/li>\n            <li>Mejorar las conversiones de ventas.<\/li>\n        <\/ul>\n    <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46f770 elementor-widget elementor-widget-text-editor\" data-id=\"d46f770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfPor qu\u00e9 es esencial la explotaci\u00f3n del dato?<\/h2><p>Las empresas manejan grandes vol\u00famenes de datos provenientes de los diferentes canales.<br \/>Sin una gesti\u00f3n adecuada, esta informaci\u00f3n pierde valor y se convierte en un desaf\u00edo en lugar de una ventaja competitiva. La clave est\u00e1 en utilizar herramientas avanzadas que permitan recopilar, analizar y transformar estos datos en informaci\u00f3n \u00fatil para la toma de decisiones estrat\u00e9gicas.<\/p><p>En Lanalden, los datos son la base de nuestra oferta de servicios. Con el objetivo de maximizar la operativa y aprovechar al m\u00e1ximo la informaci\u00f3n disponible, en 2022 lanzamos Metabase, una plataforma avanzada de an\u00e1lisis de datos.<\/p><p>Nuestro equipo de Analytics trabaja de la mano con los clientes para dise\u00f1ar dashboards personalizados en Metabase, ajustados a sus necesidades y objetivos espec\u00edficos. Gracias a esta soluci\u00f3n, nuestros clientes pueden obtener una visi\u00f3n completa y en tiempo real del servicio, permiti\u00e9ndoles tomar decisiones estrat\u00e9gicas con mayor precisi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d79648 elementor-widget elementor-widget-text-editor\" data-id=\"9d79648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El proceso de dise\u00f1o<\/h2><p>En Lanalden, seguimos un proceso estructurado para dise\u00f1ar dashboards personalizados en Metabase, asegurando que cada cliente reciba la informaci\u00f3n m\u00e1s relevante para sus objetivos de negocio.<\/p><h3>Proceso de Dise\u00f1o de un Dashboard en Metabase<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355f08b elementor-widget elementor-widget-qi_addons_for_elementor_timeline\" data-id=\"355f08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-timeline qodef-timeline--vertical qodef-timeline-layout--vertical-separated qodef-line--inside qodef-point--standard qodef-qi--has-appear qodef-reverse-padding\">\n\t<div class=\"qodef-e qodef-e-item elementor-repeater-item-acb1955 qodef-obverse\">\n\t<div class=\"qodef-e-line-holder\">\n\t\t<span class=\"qodef-e-line\"><\/span>\n\t<\/div>\n\t<div class=\"qodef-e-item-inner\">\n\t\t<div class=\"qodef-e-point-holder\">\n\t\t\t<div class=\"qodef-e-point\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-side-holder\">\n\t\t\t<div class=\"qodef-e-image\">\n\t<img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2024\/04\/qi-addons-for-elementor-placeholder.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content-holder\">\n\t\t\t\t\t\t\t<h4 class=\"qodef-e-title\">\n\t\tDefinici\u00f3n de necesidades y objetivos\t\t<\/h4>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-e-item elementor-repeater-item-ef86961 qodef-reverse\">\n\t<div class=\"qodef-e-line-holder\">\n\t\t<span class=\"qodef-e-line\"><\/span>\n\t<\/div>\n\t<div class=\"qodef-e-item-inner\">\n\t\t<div class=\"qodef-e-point-holder\">\n\t\t\t<div class=\"qodef-e-point\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-side-holder\">\n\t\t\t<div class=\"qodef-e-image\">\n\t<img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2024\/04\/qi-addons-for-elementor-placeholder.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content-holder\">\n\t\t\t\t\t\t\t<h4 class=\"qodef-e-title\">\n\t\tConexi\u00f3n con fuentes de datos\t\t<\/h4>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-e-item elementor-repeater-item-be6023f qodef-obverse\">\n\t<div class=\"qodef-e-line-holder\">\n\t\t<span class=\"qodef-e-line\"><\/span>\n\t<\/div>\n\t<div class=\"qodef-e-item-inner\">\n\t\t<div class=\"qodef-e-point-holder\">\n\t\t\t<div class=\"qodef-e-point\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-side-holder\">\n\t\t\t<div class=\"qodef-e-image\">\n\t<img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2024\/04\/qi-addons-for-elementor-placeholder.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content-holder\">\n\t\t\t\t\t\t\t<h4 class=\"qodef-e-title\">\n\t\tDise\u00f1o y estructuraci\u00f3n del dashboard\t\t<\/h4>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-e-item elementor-repeater-item-ffa6c15 qodef-reverse\">\n\t<div class=\"qodef-e-line-holder\">\n\t\t<span class=\"qodef-e-line\"><\/span>\n\t<\/div>\n\t<div class=\"qodef-e-item-inner\">\n\t\t<div class=\"qodef-e-point-holder\">\n\t\t\t<div class=\"qodef-e-point\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-side-holder\">\n\t\t\t<div class=\"qodef-e-image\">\n\t<img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2024\/04\/qi-addons-for-elementor-placeholder.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content-holder\">\n\t\t\t\t\t\t\t<h4 class=\"qodef-e-title\">\n\t\tPruebas y ajustes\t\t<\/h4>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-e-item elementor-repeater-item-b9c6cdf qodef-obverse\">\n\t<div class=\"qodef-e-line-holder\">\n\t\t<span class=\"qodef-e-line\"><\/span>\n\t<\/div>\n\t<div class=\"qodef-e-item-inner\">\n\t\t<div class=\"qodef-e-point-holder\">\n\t\t\t<div class=\"qodef-e-point\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-side-holder\">\n\t\t\t<div class=\"qodef-e-image\">\n\t<img decoding=\"async\" src=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2024\/04\/qi-addons-for-elementor-placeholder.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-e-content-holder\">\n\t\t\t\t\t\t\t<h4 class=\"qodef-e-title\">\n\t\tCapacitaci\u00f3n y entrega\t\t<\/h4>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130ab7c elementor-widget elementor-widget-text-editor\" data-id=\"130ab7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. Definici\u00f3n de necesidades y objetivos<\/h4><p>Nos reunimos con el cliente para identificar las m\u00e9tricas clave y determinar qu\u00e9 informaci\u00f3n es relevante. Tambi\u00e9n analizamos las fuentes de datos disponibles para asegurar un enfoque alineado con los objetivos del negocio.<\/p><h4>2. Conexi\u00f3n con fuentes de datos<\/h4><p>Integramos Metabase con las bases de datos, incluyendo sistemas de gesti\u00f3n de llamadas. Nos aseguramos de que los datos se actualicen en tiempo real para garantizar precisi\u00f3n y relevancia en los an\u00e1lisis.<\/p><h4>3. Dise\u00f1o y estructuraci\u00f3n del dashboard<\/h4><p>Desarrollamos consultas din\u00e1micas sin necesidad de conocimientos avanzados de programaci\u00f3n y creamos visualizaciones intuitivas como gr\u00e1ficos, tablas y KPIs. Priorizamos que el dashboard sea claro, accesible y f\u00e1cil de interpretar para los equipos operativos y de gesti\u00f3n.<\/p><h4>4. Pruebas y ajustes<\/h4><p>Validamos la precisi\u00f3n de los datos y optimizamos la configuraci\u00f3n del dashboard en base al feedback del cliente. Tambi\u00e9n mejoramos los tiempos de carga y la presentaci\u00f3n de los informes para asegurar un rendimiento \u00f3ptimo.<\/p><h4>5. Capacitaci\u00f3n y entrega<\/h4><p>Brindamos formaci\u00f3n a los equipos, para que puedan interpretar y utilizar los datos de manera efectiva. Adem\u00e1s, ofrecemos soporte continuo para realizar ajustes y actualizaciones seg\u00fan las necesidades cambiantes del Contact Center.<\/p><h2>Desaf\u00edos en la Implementaci\u00f3n de la Anal\u00edtica de Datos<\/h2><p>A pesar de los grandes beneficios que ofrece la anal\u00edtica de datos, su implementaci\u00f3n presenta algunos desaf\u00edos:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Seguridad y cumplimiento normativo: El manejo de datos sensibles requiere el cumplimiento de regulaciones como el GDPR. En Lanalden, aplicamos estrictas medidas de protecci\u00f3n de datos para garantizar la seguridad de la informaci\u00f3n.<\/li><li>Integraci\u00f3n de datos: Consolidar informaci\u00f3n de diferentes fuentes puede ser un desaf\u00edo. Contamos con soluciones que facilitan la integraci\u00f3n y visualizaci\u00f3n de datos en un solo entorno.<\/li><li>Capacitaci\u00f3n del personal: Para que la anal\u00edtica de datos sea efectiva, es clave que los equipos sepan interpretar y utilizar la informaci\u00f3n de manera estrat\u00e9gica.<\/li><li>Gesti\u00f3n del cambio: La digitalizaci\u00f3n implica una transformaci\u00f3n organizativa que requiere estrategias de adaptaci\u00f3n y adopci\u00f3n tecnol\u00f3gica.<\/li><\/ul><\/li><\/ul><h2>\u00bfQu\u00e9 nos depara el futuro?<\/h2><p>El futuro estar\u00e1 marcado por la evoluci\u00f3n de la inteligencia artificial y la automatizaci\u00f3n.<br \/>La capacidad de analizar datos en tiempo real y utilizarlos para mejorar la experiencia del cliente seguir\u00e1 siendo un diferenciador clave. A medida que las empresas adopten tecnolog\u00edas m\u00e1s avanzadas, la anal\u00edtica predictiva y la personalizaci\u00f3n a gran escala se convertir\u00e1n en est\u00e1ndares en la industria.<br \/><br \/><br \/>En los pr\u00f3ximos a\u00f1os, la IA ser\u00e1 capaz de realizar an\u00e1lisis a\u00fan m\u00e1s complejos, permitiendo la predicci\u00f3n precisa de tendencias y anticipando problemas antes de que ocurran.<br \/><br \/>En Lanalden, entendemos la importancia de la anal\u00edtica de datos y su impacto en la experiencia del cliente. Apostamos por soluciones innovadoras que permitan transformar los servicios de atenci\u00f3n al cliente, optimizando procesos y elevando la calidad. La combinaci\u00f3n de tecnolog\u00eda avanzada con un enfoque centrado en las personas es la clave para ofrecer un servicio diferenciado y competitivo.<\/p><h3>La clave del \u00e9xito est\u00e1 en los datos.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72d96af e-con-full e-flex e-con e-child\" data-id=\"72d96af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8164288 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8164288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670efcc elementor-widget elementor-widget-spacer\" data-id=\"670efcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-882620d elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"882620d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center \">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #005CAA\">\n\t\t\t\t\t\u00bfHABLAMOS?\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02313dd elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_contact_form_7\" data-id=\"02313dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"qi_addons_for_elementor_contact_form_7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-contact-form-7\">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f27535-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"27535\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/27523#wpcf7-f27535-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"27535\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f27535-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<style type=\"text\/css\">.fabeecdd { position: absolute !important; left: -9999vw !important; }<\/style><div id=\"\" class=\"fabeecdd\"><label for=\"website-fabeecdd\">Website<\/label><input type=\"url\" name=\"website\" value=\"\" autocomplete=\"disable\" tabindex=\"-1\" id=\"website-fabeecdd\"  \/><label for=\"firstname-fabeecdd\">First Name<\/label><input type=\"text\" name=\"firstname\" value=\"\" autocomplete=\"disable\" tabindex=\"-1\" id=\"firstname-fabeecdd\"  \/><label for=\"lastname-fabeecdd\">Last Name<\/label><input type=\"text\" name=\"lastname\" value=\"\" autocomplete=\"disable\" tabindex=\"-1\" id=\"lastname-fabeecdd\"  \/><label for=\"email-fabeecdd\">Email<\/label><input type=\"email\" name=\"email\" value=\"\" autocomplete=\"disable\" tabindex=\"-1\" id=\"email-fabeecdd\"  \/><label for=\"25f7abee2834c6533254111d0708d1-fabeecdd\">Lanalden<\/label><input type=\"text\" name=\"25f7abee2834c6533254111d0708d1\" value=\"\" autocomplete=\"disable\" tabindex=\"-1\" id=\"25f7abee2834c6533254111d0708d1-fabeecdd\"  \/><\/div><label> Nombre:\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> \n<\/label>\n\n<label> Correo Electr\u00f3nico:\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> \n<\/label>\n\n<label> Empresa:\n  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> \n<\/label>\n<br>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"consent-accept\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"consent-accept[]\" value=\"Acepto recibir comunicaciones por parte de Lanalden\" \/><span class=\"wpcf7-list-item-label\">Acepto recibir comunicaciones por parte de Lanalden<\/span><\/span><\/span><\/span>\n<br>\n\n<!-- Campo oculto de Universal Honeypot -->\n<input class=\"wpcf7-form-control wpcf7-hidden honeypot-field\" value=\"\" type=\"hidden\" name=\"honeypot\" \/>\n<br>\n\n<!-- Campo oculto para registrar la fecha y hora local -->\n<input class=\"wpcf7-form-control wpcf7-hidden timestamp\" id=\"timestamp\" value=\"\" type=\"hidden\" name=\"timestamp\" \/>\n<br>\n\n<button class=\"wpcf7-form-control wpcf7-submit qodef-button qodef-size--normal qodef-layout--filled qodef-m\" type=\"submit\"><span class=\"qodef-m-text\">Enviar<\/span><span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/button>\n\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOltdLCJmb3JtX2lkIjowfQ==-a92b88fa3b34f5b359e2d2580b6d442d\">\n\t\t\t\t<h-captcha\n\t\t\tclass=\"h-captcha\"\n\t\t\tdata-sitekey=\"cdb05c52-b0ee-48f0-ada4-aa26af06436a\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"invisible\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/h-captcha>\n\t\t<input type=\"hidden\" id=\"hcaptcha_nonce\" name=\"hcaptcha_nonce\" value=\"8d7d49e801\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/27523\" \/>\n\n<script>\n    document.addEventListener('DOMContentLoaded', function () {\n        let form = document.querySelector('.wpcf7-form'); \/\/ Seleccionamos el formulario de CF7\n\n        if (form) {\n            let timestampField = form.querySelector('input[name=\"timestamp\"]');\n\n            if (!timestampField) {\n                console.error(\"El campo 'timestamp' no se encontr\u00f3 en el formulario.\");\n                return;\n            }\n\n            form.addEventListener('submit', function (event) {\n                let now = new Date();\n                let localDateTime = now.toLocaleString(\"es-ES\", { timeZone: \"Europe\/Madrid\" });\n\n                timestampField.setAttribute('value', localDateTime); \/\/ Aseguramos que CF7 lo reconozca\n                console.log(\"Fecha y hora exacta de env\u00edo:\", localDateTime);\n            }, true); \/\/ Captura antes de que CF7 lo procese\n        } else {\n            console.error(\"No se encontr\u00f3 ning\u00fan formulario de Contact Form 7 en la p\u00e1gina.\");\n        }\n    });\n<\/script><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329ae57 elementor-widget elementor-widget-spacer\" data-id=\"329ae57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d191cbc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d191cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En un mundo donde la experiencia del cliente (CX) es un factor determinante para el \u00e9xito de las empresas, la anal\u00edtica de datos se ha convertido en una herramienta indispensable para los Contact Centers. La capacidad de recopilar, interpretar y actuar en funci\u00f3n de datos en tiempo real permite a las empresas no solo mejorar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-27523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lanalden.com\/en\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lanalden.com\/en\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/\" \/>\n<meta property=\"og:site_name\" content=\"Lanalden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lanalden\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T22:16:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T10:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1930\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lanalden\" \/>\n<meta name=\"twitter:site\" content=\"@lanalden\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#\\\/schema\\\/person\\\/8c1ebe95130b9a172ac2f41e7dcfa7d8\"},\"headline\":\"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers\",\"datePublished\":\"2025-03-19T22:16:48+00:00\",\"dateModified\":\"2025-12-03T10:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/\"},\"wordCount\":1012,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/analitica-datos-contact-center-bilbao-madrid-1.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/\",\"url\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/\",\"name\":\"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/analitica-datos-contact-center-bilbao-madrid-1.jpg\",\"datePublished\":\"2025-03-19T22:16:48+00:00\",\"dateModified\":\"2025-12-03T10:46:43+00:00\",\"description\":\"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/analitica-datos-contact-center-bilbao-madrid-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/analitica-datos-contact-center-bilbao-madrid-1.jpg\",\"width\":1930,\"height\":832},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lanalden.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#website\",\"url\":\"https:\\\/\\\/www.lanalden.com\\\/\",\"name\":\"https:\\\/\\\/www.lanalden.com\\\/\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lanalden.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#organization\",\"name\":\"Lanalden\",\"url\":\"https:\\\/\\\/www.lanalden.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-logo-lanalden-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/www.lanalden.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-logo-lanalden-removebg-preview.png\",\"width\":150,\"height\":150,\"caption\":\"Lanalden\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lanalden\",\"https:\\\/\\\/x.com\\\/lanalden\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/lanalden\",\"https:\\\/\\\/www.instagram.com\\\/lanaldendb\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lanalden.com\\\/#\\\/schema\\\/person\\\/8c1ebe95130b9a172ac2f41e7dcfa7d8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.lanalden.com\"],\"url\":\"https:\\\/\\\/www.lanalden.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden","description":"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lanalden.com\/en\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/","og_locale":"en_GB","og_type":"article","og_title":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden","og_description":"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.","og_url":"https:\/\/www.lanalden.com\/en\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/","og_site_name":"Lanalden","article_publisher":"https:\/\/www.facebook.com\/lanalden","article_published_time":"2025-03-19T22:16:48+00:00","article_modified_time":"2025-12-03T10:46:43+00:00","og_image":[{"width":1930,"height":832,"url":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@lanalden","twitter_site":"@lanalden","twitter_misc":{"Written by":"admin","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#article","isPartOf":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/"},"author":{"name":"admin","@id":"https:\/\/www.lanalden.com\/#\/schema\/person\/8c1ebe95130b9a172ac2f41e7dcfa7d8"},"headline":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers","datePublished":"2025-03-19T22:16:48+00:00","dateModified":"2025-12-03T10:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/"},"wordCount":1012,"publisher":{"@id":"https:\/\/www.lanalden.com\/#organization"},"image":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg","articleSection":["Business"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/","url":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/","name":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers - Lanalden","isPartOf":{"@id":"https:\/\/www.lanalden.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#primaryimage"},"image":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg","datePublished":"2025-03-19T22:16:48+00:00","dateModified":"2025-12-03T10:46:43+00:00","description":"Descubre c\u00f3mo la anal\u00edtica de datos en contact centers mejora la eficiencia operativa y personaliza la atenci\u00f3n al cliente.","breadcrumb":{"@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#primaryimage","url":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg","contentUrl":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/analitica-datos-contact-center-bilbao-madrid-1.jpg","width":1930,"height":832},{"@type":"BreadcrumbList","@id":"https:\/\/www.lanalden.com\/la-analitica-de-datos-clave-para-la-transformacion-de-los-contact-centers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lanalden.com\/"},{"@type":"ListItem","position":2,"name":"La anal\u00edtica de datos: Clave para la Transformaci\u00f3n de los Contact Centers"}]},{"@type":"WebSite","@id":"https:\/\/www.lanalden.com\/#website","url":"https:\/\/www.lanalden.com\/","name":"https:\/\/www.lanalden.com\/","description":"","publisher":{"@id":"https:\/\/www.lanalden.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lanalden.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.lanalden.com\/#organization","name":"Lanalden","url":"https:\/\/www.lanalden.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lanalden.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/cropped-logo-lanalden-removebg-preview.png","contentUrl":"https:\/\/www.lanalden.com\/wp-content\/uploads\/2025\/03\/cropped-logo-lanalden-removebg-preview.png","width":150,"height":150,"caption":"Lanalden"},"image":{"@id":"https:\/\/www.lanalden.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lanalden","https:\/\/x.com\/lanalden","https:\/\/es.linkedin.com\/company\/lanalden","https:\/\/www.instagram.com\/lanaldendb\/"]},{"@type":"Person","@id":"https:\/\/www.lanalden.com\/#\/schema\/person\/8c1ebe95130b9a172ac2f41e7dcfa7d8","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/16994d6d34199b798a1b17ab501b92eb9252953e5bf869aa84906c5999cf21e1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.lanalden.com"],"url":"https:\/\/www.lanalden.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/posts\/27523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/comments?post=27523"}],"version-history":[{"count":33,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/posts\/27523\/revisions"}],"predecessor-version":[{"id":29465,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/posts\/27523\/revisions\/29465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/media\/29747"}],"wp:attachment":[{"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/media?parent=27523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/categories?post=27523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lanalden.com\/en\/wp-json\/wp\/v2\/tags?post=27523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}